ABC Concept

Advisory Board Crystals × PUMA design pitch for AW’24

A basketball-led apparel pitch built on jacquard knit patterns, all-over graphics and hoops-inspired trims.

My Role: Apparel Designer · Concept
Collaboration: ABC × PUMA Hoops
Season: AW’24

Concept page for ABC × PUMA Hoops

Materials and trims page: jacquard knit fabric and trims

Tech Flats

Tech flats with callouts for the jacquard track jacket and more

Closing slide reading GOOD LOOKS! above the PUMA Basketball mark

Credits

My Role: Apparel Designer
Partner: Advisory Board Crystals
Season: AW’24