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AI Design Process

An AI case study using Krea, Midjourney, Stable Diffusion, Adobe Firefly and DALL·E, with reference images and detailed prompting, to develop sketched concepts for the Innovation team.

The AI era is evolving rapidly, so I wanted to pull something together to educate other team members on exactly what each model can offer.

My Role
Production Artist · Concept
Midjourney chapter page with its strengths and limits
Chapter 01

Midjourney

Midjourney footwear concept, page 6 Midjourney footwear concept, page 8 Midjourney footwear concept, page 14
Stable Diffusion chapter page with its strengths and limits
Chapter 02

Stable Diffusion

Stable Diffusion footwear concept, page 22 Stable Diffusion footwear concept, page 23 Stable Diffusion footwear concept, page 25
Krea chapter page with its strengths and limits
Chapter 03

Krea

Krea footwear concept, page 28 Krea footwear concept, page 29
Adobe Firefly chapter page with its strengths and limits
Chapter 04

Adobe Firefly

Adobe Firefly footwear concept, page 33
DALL·E chapter page with its strengths and limits
Chapter 05

DALL·E

DALL·E footwear concept, page 37 DALL·E footwear concept, page 40
Vizcom chapter page with its strengths and limits
Chapter 06

Vizcom

Vizcom footwear concept, page 43 Vizcom footwear concept, page 44
Chapter 07

Stable Diffusion

Stable Diffusion footwear concept, page 47 Stable Diffusion footwear concept, page 49
NewArc.ai chapter page with its strengths and limits
Chapter 08

NewArc.ai

NewArc.ai footwear concept, page 52 NewArc.ai footwear concept, page 53

Credits

My Role
Production Artist
Tools
Midjourney, Stable Diffusion, Krea, Adobe Firefly, DALL·E, Vizcom, NewArc.ai