Black Suit Campaign

My first bespoke black suit, designed and made in Praia, Cape Verde, while I was studying abroad there.

I spent all day in a factory, learning and experiencing tailoring on a deeper level, starving myself of digital tools and strengthening my hand craftsmanship.

I delivered the finished suits to Boston-based influencer Lucuis Firmin and friends to wear in style. The suits were originally made for Lauryn Hill and the Fugees’ 2024 tour, but after the tour was canceled we decided to have a fun product shoot instead.

My Role
Design / Creative Direction
Origin
Praia, Cape Verde

The Campaign

A man in a black suit leans on a barTwo men in black suits seated at a bar in front of a shelf of bottlesA man in a black suit and chain in front of a painted city mural
A man in a black suit in profile in front of a painted city muralA man in a black suit, hand in pocket, against a green-lit muralA man in a black suit and white shirt beside a gold ornament

Credits

My Role
Design / Creative Direction
Featuring
Lucuis Firmin and friends